New Domain means a new Era in Branding

Exciting times are happening at the Radio station. We have got a brand new domain, you can now tune into your favourite shows through visiting: www.coffeeontherockradio.co.za

With that being said we thought we could use the opportunity of announcing the new domain name to shed some light on some branding tips that you might not realize are your biggest weapon as a business owner.

A business is great, it sells a service or a product and it serves the community. However its not all there is. As we advance into the future and technology becomes an integrated part of the heart of any business. Branding is the key that can unlock huge amounts of potential that draws the eyes of a customer to your business. The success in business is not just getting the sale, its the ability to remain in the minds of potential prospects so that when the time comes and they need what you offer you are the first to think about it.

Lets look at an example of good branding. Everyone in SA has heard the advert jingle on radio "When your drain is being naughty call Triple 4 40 40..." Can you guess which company this is from?

It's from Roto-Rooter the plumbing experts. Now you don't need a plumber everyday of your life, but I remember that advert from when I was a child, so now when I face a plumbing problem they are the ones I think of calling first.

As a brand they made a lasting impression, but not only that they stated clearly what they do. If you have a naughty drain they were the ones to call.  Simple and sweet is what makes a lasting impression.

Thus we have changed our domain from Coffeeontherocks to Coffeeontherockradio. This states exactly what it is - a radio station.

What are you doing that makes a lasting impression on the public that will last a lifetime?