New Domain means a new Era in Branding

Exciting times are happening at the Radio station. We have got a brand new domain, you can now tune into your favourite shows through visiting: www.coffeeontherockradio.co.za

With that being said we thought we could use the opportunity of announcing the new domain name to shed some light on some branding tips that you might not realize are your biggest weapon as a business owner.

A business is great, it sells a service or a product and it serves the community. However its not all there is. As we advance into the future and technology becomes an integrated part of the heart of any business. Branding is the key that can unlock huge amounts of potential that draws the eyes of a customer to your business. The success in business is not just getting the sale, its the ability to remain in the minds of potential prospects so that when the time comes and they need what you offer you are the first to think about it.

Lets look at an example of good branding. Everyone in SA has heard the advert jingle on radio "When your drain is being naughty call Triple 4 40 40..." Can you guess which company this is from?

It's from Roto-Rooter the plumbing experts. Now you don't need a plumber everyday of your life, but I remember that advert from when I was a child, so now when I face a plumbing problem they are the ones I think of calling first.

As a brand they made a lasting impression, but not only that they stated clearly what they do. If you have a naughty drain they were the ones to call.  Simple and sweet is what makes a lasting impression.

Thus we have changed our domain from Coffeeontherocks to Coffeeontherockradio. This states exactly what it is - a radio station.

What are you doing that makes a lasting impression on the public that will last a lifetime?

Stikeez Marketing Genius? Or Marketing Flop?

#Stikeez Craze has hit the scene with a bang. Receiving mixed feedback, comments and commentary all round. On Social media it predominately seems to be called Satanic or Evil. Some would call these comments as Stikeez haters or Stikeez jealousy.

Then you get those that are addicted to the craze and are constantly trawling the social media scene for Stikeez swop meets.

Regardless of your opinion on the #Stikeez phenomenon you have to admit this is a fantastic marketing campaign set up by Pick n Pay.

This Campaign has probably driven the most publicity to the store than they have seen in decades and also probably increased turnover and profits in the business 10 fold.


Marketing is there for 2 things, getting your brand in the forefront of people's minds, making sure that your name is constantly the topic of conversation and is always the first thing people think of when they need your products or services.
The second thing is to boost revenue income and sales in your business.

At the end of the day, whether you agree or disagree on the campaign. Whether you are a #Stikeez lover or hater, you still have to admit that this campaign has done its job.

For more information on Stikeez here is a link: http://www.pnpstikeez.co.za/en/home/