Why our branding is unique

From: The desk of the Partners of Coffee on the Rock Radio

The other day a marketing student who has great potential to be a wonderful success in her industry asked me a good a question: "How do we market our show hosts?"

Being a digital enterprise I could've answered a million ways. I could've said that we use social media, or that its for each host to decide how they want to be branded. I could also have gone into a long complicated sh-peel with marketing jargon and long terminology of how we do it.
Instead I said to her:
"We brand and market the show and its content. Not the voice or the show host who is delivering it."

I am sure you must be thinkng: "WHAT?", that perhaps this is utter madness, and to this student's credit she thought so too, although she was way to polite to express it but it was written all over her face. I'm sure due to what she is studying show must've immediately summed this up as business suicide. In today's society she probably has a point.

Until recently the full impact of my answer to her did not really sink in with me. Today I finished reading a book that gave an introduction to the world of fame and the consequences that come with that path. That's when my answer to her hit me like a ton of bricks.

I now remember her comment to me after I gave her that answer:
"But Why? It's the show hosts that make the show. They are what its all about. They are the show."
She opened my eyes today, although the conversation took place weeks ago, she helped me see the difference between this world and the Kingdom World.

This world focuses only on the here and now, where the value lies in making you believe that the imperfect is perfect and thus encourages you to blindly follow it. We follow these human characters "celebs" to such a point that one will copy every fashion trend, figure of speech they use, mistake they make, every blunder they encounter and even every atrocity that they will commit. that eventually you start to do the same regardless. We have created a world of human idols that we worship blindly.

I was reminded through this book I read about the very heart of what the Coffee on the Rock Radio was built on:
"We are the messengers, NOT the message."

We build our shows and brand the shows not hosts because we are not the message. The show is merely the messenger. Our message is to show the Love of Christ and that God has a plan for each of us. (Jeremiah 29:11-14)

The Kingdom way is higher than mere human way. The skills and content we share is of a priceless value because it will be the greatest treasure you ever will receive. It's more than skills, it's knowledge that will bring your talents to the greatest potential ever because it's fueled and fitted with a power to great, you will never be able to fathom it.

So we will stick to our original agenda and will not make human idols by branding our show hosts instead of our shows.

Credits:
I would like to thank the author of the book that inspired this deep insight: Karen Kingsbury who wrote the book Fame.
I would also like to thank TobyMac who's song "Steal my show" that gave me the path of thought in compiling this messge.

New Domain means a new Era in Branding

Exciting times are happening at the Radio station. We have got a brand new domain, you can now tune into your favourite shows through visiting: www.coffeeontherockradio.co.za

With that being said we thought we could use the opportunity of announcing the new domain name to shed some light on some branding tips that you might not realize are your biggest weapon as a business owner.

A business is great, it sells a service or a product and it serves the community. However its not all there is. As we advance into the future and technology becomes an integrated part of the heart of any business. Branding is the key that can unlock huge amounts of potential that draws the eyes of a customer to your business. The success in business is not just getting the sale, its the ability to remain in the minds of potential prospects so that when the time comes and they need what you offer you are the first to think about it.

Lets look at an example of good branding. Everyone in SA has heard the advert jingle on radio "When your drain is being naughty call Triple 4 40 40..." Can you guess which company this is from?

It's from Roto-Rooter the plumbing experts. Now you don't need a plumber everyday of your life, but I remember that advert from when I was a child, so now when I face a plumbing problem they are the ones I think of calling first.

As a brand they made a lasting impression, but not only that they stated clearly what they do. If you have a naughty drain they were the ones to call.  Simple and sweet is what makes a lasting impression.

Thus we have changed our domain from Coffeeontherocks to Coffeeontherockradio. This states exactly what it is - a radio station.

What are you doing that makes a lasting impression on the public that will last a lifetime?

Stikeez Marketing Genius? Or Marketing Flop?

#Stikeez Craze has hit the scene with a bang. Receiving mixed feedback, comments and commentary all round. On Social media it predominately seems to be called Satanic or Evil. Some would call these comments as Stikeez haters or Stikeez jealousy.

Then you get those that are addicted to the craze and are constantly trawling the social media scene for Stikeez swop meets.

Regardless of your opinion on the #Stikeez phenomenon you have to admit this is a fantastic marketing campaign set up by Pick n Pay.

This Campaign has probably driven the most publicity to the store than they have seen in decades and also probably increased turnover and profits in the business 10 fold.


Marketing is there for 2 things, getting your brand in the forefront of people's minds, making sure that your name is constantly the topic of conversation and is always the first thing people think of when they need your products or services.
The second thing is to boost revenue income and sales in your business.

At the end of the day, whether you agree or disagree on the campaign. Whether you are a #Stikeez lover or hater, you still have to admit that this campaign has done its job.

For more information on Stikeez here is a link: http://www.pnpstikeez.co.za/en/home/

Wednesday Coffee Cup Popper

As we rise and shine and greet a new Wednesday morning. Let's Check into our morning dose of coffee to see who is popping up to say "Hi".

"Do not resist change, it's a door to new opportunities."

Be sure to give them a call, they offer amazing services and are far more reliable than the local post office. Make sure your parcels this Easter get to where they need to be on time. 

Introducing our latest Coffee Cup Poppers

We all work hard in the day, be it at school, work or in the home.

At times when we take a break we sometimes just wish for something different to just POP into our lives even just for a fleeting moment. Something different, something sweet, something that just takes the mind off stress and troubles. Well we have just got the answer - our Brand New Coffee Cup Poppers.

So watch out because our steaming hot cups of audacious coffee is bound to bring you something new each day.