Stikeez Marketing Genius? Or Marketing Flop?

#Stikeez Craze has hit the scene with a bang. Receiving mixed feedback, comments and commentary all round. On Social media it predominately seems to be called Satanic or Evil. Some would call these comments as Stikeez haters or Stikeez jealousy.

Then you get those that are addicted to the craze and are constantly trawling the social media scene for Stikeez swop meets.

Regardless of your opinion on the #Stikeez phenomenon you have to admit this is a fantastic marketing campaign set up by Pick n Pay.

This Campaign has probably driven the most publicity to the store than they have seen in decades and also probably increased turnover and profits in the business 10 fold.


Marketing is there for 2 things, getting your brand in the forefront of people's minds, making sure that your name is constantly the topic of conversation and is always the first thing people think of when they need your products or services.
The second thing is to boost revenue income and sales in your business.

At the end of the day, whether you agree or disagree on the campaign. Whether you are a #Stikeez lover or hater, you still have to admit that this campaign has done its job.

For more information on Stikeez here is a link: http://www.pnpstikeez.co.za/en/home/